Devilab® is a company that came to us for naming, branding, labels, and packaging for their first products—ceramic coatings for cars.

The entire brand is set to grow into a car detailing garage as well as a distributor of its own accessories and products for car detailing.

During the process, we realized that we wanted to create a brand with bold communication.

Our guiding theme was the saying, "The devil is in the details"

The client had a burning problem—without packaging design, his products lacked a clear identity and presence. He was playing with fire, risking his brand going up in smoke before it even hit the market.

From this idea, Devilab® was born—a brand that creates exceptional products, with communication that is strong and direct. Because in the world of car detailing, if your shine isn’t sinfully flawless, what’s the point?



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