For the NewCar brand, a manufacturer of specialized car care products, we created a complete visual identity and a full packaging line for 20 products in two formats: 1L bottles with a dispenser and 5L canisters with concentrates.
Our work included:
• designing the brand logo,
• developing a cohesive color palette and typography,
• creating a series of labels (wrap-around for 1L and flat for 5L),
• design a set of icons
• developing a cohesive color palette and typography,
• creating a series of labels (wrap-around for 1L and flat for 5L),
• design a set of icons
The project is characterized by a dynamic, masculine aesthetic that fits perfectly within the automotive industry. To make the products easily distinguishable, we developed a color-coding system assigned to the function of each product. This system was consistently applied across the entire line. One of the key elements of the project was the decision to print on metallic foil, which allowed the use of transparent color prints. As a result, the packaging gained a unique, glossy effect reminiscent of automotive paint, emphasizing the brand's car care character.
The layouts were carefully designed to remain readable and functional, regardless of the product name length or placement on the curved surface of the bottle.
The final result is a modern, shelf-ready product line that combines aesthetics, functionality, and visual consistency.
